Everywhere I go these days I see huge billboards advertising one brand of lawn or the other.
The photo shoots for these advertisements take place at exotic locations all over the world which goes to show the huge amount of budget allocated for marketing of these brands.
Not only are these brands exorbitantly overpriced, but way too many in my opinion and yet I still hear women complaining that they could not get the print of their choice because it was sold out.
What is it about a few meters of cloth that makes decent women behave like complete hooligans?
It is almost as if the entire female population of our country is collectively suffering from “Lawn Mania”.
Although our Pakistani ladies' obsession with designer lawns may not be in the same league as the Dutch's fascination with Tulips, nor the price that high (yet) but in essence it is the same: paying for something that is clearly not worth the outrageous amount being paid for it.