Lawn Mania

Everywhere I go these days I see huge billboards advertising one brand of lawn or the other.

The photo shoots for these advertisements take place at exotic locations all over the world which goes to show the huge amount of budget allocated for marketing of these brands.  

Not only are these brands exorbitantly overpriced, but way too many in my opinion and yet I still hear women complaining that they could not get the print of their choice because it was sold out. 

What is it about a few meters of cloth that makes decent women behave like complete hooligans?

It is almost as if the entire female population of our country is collectively suffering from “Lawn Mania”.

This kind of reminds me of a similar obsession the Dutch had with Tulips a few centuries back. I remember being shown a painting of Rembrandt's wife in the National Gallery of Arts in London  where she is depicted as a Spring Goddess or Fairy of some kind holding a bunch of flowers. Right in the middle of that bunch is a very prominent Tulip. Our guide told us that back in Rembrandt's day, Tulips were so expensive that you could buy an entire house with just five or six of those flowers. So when Rembrandt painted his wife holding a Tulip, he was basically bragging to the rest of the world that he is rich and successful enough to afford one.
Although our Pakistani ladies' obsession with designer lawns may not be in the same league as the Dutch's fascination with Tulips, nor the price that high (yet) but in essence it is the same: paying for something that is clearly not worth the outrageous amount being paid for it.